Menu Covers Build A Brand

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Submitted by: Charlotte Carter

An average guest spends not more than four minutes on a menu, so it is very important that the menu and the menu covers make a good impression and direct the customer to come to the restaurant again and again. This is true for both, businesses that have been running since a decade, or the ones which have just started.

If a business considers the menu covers simply a covering for a price list, then it’s hideously underestimating its value. A menu cover can be one of the biggest merchandising tools a restaurant has. Everything that a restaurant believes in flows through the pages of the menus and its menu covers – the atmosphere, concept, strategy, and the service ethic.

If looking for a way to make a restaurant blossom with authenticity and a very unique atmosphere, then leather menu covers is the way a restaurant should take. Good quality leather is a fantastic way to present a theme to a customer. Themes are extremely important to every business and must be taken seriously by every restaurant. In fact, this should be the biggest decision made before even opening a restaurant. Theme decides what kind of furniture, food, accessories the restaurant will be serving to the customers!

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Menu covers are not just used for visual reasons, but they are also for branding purposes. One can put logos or stylized writing on the menu. This gives a far better professional vibe than basic covers. One can select from topical, sewn, and etched designs.

Apart from simply having the logo or name of a business, menu covers can also have the motto or slogan printed. This is a fantastic way for clients to know what a restaurant is about so that they can make up their mind whether they would want to eat in the restaurant or not. This will also help them get an idea as to why they will like the restaurant even before tasting the food. For instance, a slogan might talk about serving comfort food which makes one feel at home. On the other hand, it may offer couture dining which a customer may not get anywhere else. Both ways, by marketing the restaurants beliefs on the cover of the menu helps the customer know what kind of dining experience he or she is likely to get.

Great covers also have a few items printed on them. Certainly, the whole menu will be inside. But, advertising the key items that make a restaurant special is very important. First off, it tells the people who come to eat why the restaurant is different from the others. Second, it directs them towards choosing the items which the restaurant considers its specialty. This will definitely make the customer inclined to think very positively about the business. When the extraordinary cilantro infused French fries are publicized on the menu covers, people want to try them. The restaurant gets known for them and with the word of mouth it becomes popular. Remember, there is no bigger way of getting publicity than through the word-of-mouth. However, this will happen far too slowly if the French fries were just an item listed on the inside of the menu card.

About the Author: KNG provides high quality, low cost menu covers for restaurants of all sizes, and have been doing so since 1965. Visit



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British ISPs restrict access to Wikipedia amid child pornography allegations

Sunday, December 7, 2008

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation.

Wikinews has learned at least six of the United Kingdom’s main Internet Service Providers (ISPs) have implemented monitoring and filtering mechanisms that are causing major problems for UK contributors on websites operated by the Wikimedia Foundation, in addition to 1,200 other websites. The filters appear to be applied because Wikimedia sites are hosting a Scorpions album cover which some call child pornography. Scorpions are a German hard rock band who have used several controversial album covers and are perhaps best known for the song Rock You Like a Hurricane.

The measures applied redirect traffic for a significant portion of the UK’s Internet population through six servers which can log and filter the content available to the end user. A serious side-effect of this is the inability of administrators on Wikimedia sites to block vandals, and other troublemakers, without potentially impacting hundreds of thousands of innocent UK contributors who work on WMF sites in good faith.

The filtering is in response to the Internet Watch Foundation‘s list of websites that host content reported to contain inappropriate images of naked children. The IWF considers those images child pornography. However, in the United States, where the websites of the Wikimedia Foundation are hosted, it is not considered obscene under the criteria of the Miller test, which requires that an obscene work lack “serious literary, artistic, political or scientific value” – as album art is used to “brand” the album, it is considered to be artistic.

Contributors or individuals attempting to view an affected image or file, depending on their ISP, may get a warning saying, “we have blocked this page because, according to the Internet Watch Foundation (IWF), it contains indecent images of children or pointers to them; you could be breaking UK law if you viewed the page.” Other ISPs provide blank pages, 404 errors, or other means of blocking the content. Due to a configuration mistake at one Internet service provider, some users have reported being totally unable to access Wikimedia sites to the Wikipedia technical help desk.

Is this action on the part of the IWF and various UK ISPs appropriate?
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“The Protection of Children Act 1978 as amended in the Sexual Offences Act 2003, makes it an offence to take, make, permit to be taken, distribute, show, possess with intent to distribute, and advertise indecent photographs or pseudo-photographs of children under the age of eighteen. The ‘making’ of such images includes downloading, that is, making a copy of a child sexual abuse image on a computer, so, in the UK, accessing such content online is a serious criminal offence,” says the IWF on their website in an article updated on November 28. The IWF say there are at least 800 to 1,200 websites on the list of those who host or contain offensive material. The list is not public and the IWF never notified Wikimedia Foundation about the blocking of Wikipedia content. The affected page does not display any message informing the user about blocked content on most ISPs, instead, a technical error message is shown.

However, Demon Internet redirects users to a block message on the IWF’s site explaining that the page was blocked as the organization suspects child porn or links to it to be present. The IWF states that, “we do not notify site owners that their websites are on our list.”

The concern for Wikimedia is for some images like an album cover from a 1976 record of the Scorpions titled Virgin Killer. It displays an underage girl, posing nude, with a lens crack crossing over her genitals, but nothing blocking out her breasts. The girl appears to be around ten years old. In the U.S., the band later replaced the image with one of the group. The cover was uploaded to Wikipedia in 2006, but Wikinews learned that on May 9, 2008 at (21:17 UTC), despite a result of strong consensus to ‘keep’ in a deletion request, the image was deleted, however for a different reason. It was deleted due to a claim by an administrator that it violated Wikipedia’s policy for dealing with copyrighted images, which require that any images used under the doctrine of fair use must alongside other criteria, “significantly increase readers’ understanding of the topic, and its omission would be detrimental to that understanding”, with the administrator claiming that the article “lacked meaningful discussion” of the album art. This result was overturned using the deletion review process. Earlier, on December 6, the image was put back up for a deletion request, but it was later closed as Wikimedia “does not censor”.

Another image that is questionable could be a screenshot from the 1938 film Child Bride. Its goal was to bring to light the attempts at banning child marriages. In the article on Wikipedia, a screenshot appears of then 12-year-old Shirley Mills partially naked after skinny dipping. In the photo, at least one of her breasts can be seen.

Other albums featuring nudity below the age of sixteen have previously caused controversy; Blind Faith attracted criticism as did Houses of the Holy, and Nirvana’s Nevermind.

Multiple companies have gone public stating that they implement the recommendations of the Internet Watch Foundation. Not all of these are known to have implemented measures against Wikimedia sites; the major UK ISPs thought to have affected Wikimedia sites are Telefonica O2/Be Unlimited, Virgin Media, Easynet, Plusnet, Demon, and Opal Telecommunications (TalkTalk).

Wikinews has contacted Wikimedia’s legal counsel, Mike Godwin and the IWF for a statement, but neither have replied as of this time.

 This story has updates See Wikimedia, IWF respond to block of Wikipedia over child pornography allegations 

Ford’s US auto sales spike, surpassing GM

Wednesday, March 3, 2010

Ford Motor Company said on Tuesday that its sales in the United States rose 43% in February compared to the same period last year, as the automaker outsold rivals Toyota and General Motors.

The strength of our new products … are resonating with customers

Ford said that total sales improved to 142,285 units, compared to 141,951 units sold by GM. Additionally, Ford said that its share of the total US car market rose to 17%, up from 14% a year ago. The increase was better than analysts had predicted, and Ford’s stock rose to a five-year high in morning trading, before declining later in the day. Ford’s sales were significantly influenced by a 74% increase in fleet sales to businesses. Rental car agencies alone accounted for around 30,000 units sold. Sales to retail consumers increased only 28%.

The increases were led by sales of two sedans, the Fusion and Taurus, which rose 166.5 and 93.3% respectively, although sales of other models such as SUVs and pickup trucks also increased. Both models were significantly redesigned last year, and analysts said that improved quality from such cars were driving the increases.

Other companies also reported February sales today, nearly all reporting sales gains as well, although none as large as those of Ford. Toyota was the sole exception to the sales gains, as their sales declined 8.7%, as the company was faced with a global recall during the month that led to a temporary stoppage of production for some models.

“The strength of our new products … are resonating with customers,” said Ken Czubay, Ford’s vice president of sales and marketing. However, he believed that traditional Toyota customers were not buying rival autos, but rather awaiting the results from the recalls.

US call centre business to create 600 jobs in Wales

Monday, February 20, 2012

Conduit, a subsidiary of the US directory assistance organisation kgb, is to create six hundred new jobs in the Welsh capital Cardiff by the end of 2012. Conduit is currently searching for 320 employees and intends to employ a further 280 this year.

In a statement, First Minister of Wales Carwyn Jones described the news as “yet another indication that Welsh government policies are having a beneficial effect supporting the economy and creating jobs during these difficult times”, saying he was “delighted that Conduit is yet again expanding its operations in Wales.” Edwina Hart, Minister for Business, Enterprise, Technology and Science, said she was “pleased that using the economic levers we have at our disposal, such as creating sector-specific enterprise zones, we continue to attract and retain world class business in Wales.”

The new employees will work at Fusion Point, an office area in Cardiff city centre. Prior to this announcement, Conduit already had in excess of 1900 employees within three Welsh bases in Cardiff Gate, Swansea, and Cardiff city centre. This new contract has been created in association with a residential care service provided by British Gas.

Conduit Europe chief executive officer Denis Creighton said of the company’s decision: “Wales delivers our best performance figures period. And that’s why we’re planning to focus future growth here.”

Online Florist In Chennai}

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Online Florist In Chennai



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In order to send flowers to Theosophical Society Chennai online, you are given options to shop flowers by product, by occasion, or by price. Foremost of its advantage is that it eliminates the long process involved in sending flowers. It helps for next day flower delivery or even same day flower delivery in Raj Bhavan Madras Raja Chennai. Further, the majority of the online florists is considered reputable, and they offer the same high quality and freshness that a retail florist offers. Likewise when placing an order, don’t forget to provide information like the delivery date, card message, recipient’s full name, and business name if sending to a work address. There are limitless options to send flowers. Many of the florists render the option to buy flowers online in Chennai India at discount prices. Some florists even assist you in choosing the most perfect as well as affordable flowers.

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Eastern Conference wins 2008 NBA All-Star Game

Monday, February 18, 2008

Eastern Conference 134 128 Western Conference

The Eastern Conference defeated their Western Conference counterparts at the 2008 National Basketball Association All-Star Game held at New Orleans Arena in New Orleans, Louisiana on Sunday. The final score was 134-128.

The East took an early 11 point lead in the first 5 minutes, due to an injured Kobe Bryant only playing 2 minutes before sitting on the bench for the rest of the game. “There’s one player we really, really missed, and that was Kobe,” said West coach Byron Scott. The West later reduced the lead to 2 points, but at halftime, the East led 74-65.

The West trailed by 13 at the beginning of the fourth quarter, but rallied behind New Orleans point guard Chris Paul, who had seven assists in the final period. With 2:48 remaining, Brandon Roy scored a layup on an assist from Paul, giving the West a 122-119 lead, their biggest lead of the game.

The East then answered back with two three-pointers from Ray Allen, before Chris Paul tied the game with a three-pointer of his own. However, the East would then take the lead and the game with layups from Dwyane Wade and Allen, as well as a driving dunk from LeBron James. A Brandon Roy three-pointer put the game within three points with 8.7 seconds left, but 3 free throws from Ray Allen sealed the win for the East.

“The fourth quarter was crazy,” said Chris Paul. “We were down 13. We picked up the intensity. We took the lead a few times but Ray Allen was unbelievable the way he shot the ball. And that last dunk by LeBron, we had two people on him but that still wasn’t enough.”

With 27 points, 8 rebounds, and 9 assists, James was named the All-Star Game’s Most Valuable Player for the second time in his career. Some television commentators also considered Ray Allen a likely choice for the award, with 14 of his 28 points coming in the final 3 minutes of the game. “I think Ray Allen had a heck of a shooting night,” James said after being presented the award.


  • 1 Other All-Star events
    • 1.1 T-Mobile Rookie Challenge
    • 1.2 Haier Shooting Stars Competition
    • 1.3 Playstation Skills Challenge
    • 1.4 Foot Locker Three-Point Shootout
    • 1.5 Sprite Slam Dunk Contest
  • 2 Related news
  • 3 Sources