Monetizing Social Media

Submitted by: Corinne Mansfield

While businesses and online marketing agencies are now aware of the potential for engaging with consumers through social media platforms such as Facebook, Twitter, Foursquare and Youtube, many are yet to discover a way to really monetize efforts made in the area. The key for businesses is to find their market and develop the right strategy to enhance overall conversion rates.

The positive aspects of using social media for online marketing are sometimes counterbalanced by the negatives. While we have a captive audience, keen for information and ready for engagement, we also have an audience who, for the most part, is highly sceptical of being marketed to in anything other than the most discreet and unpressured manner imaginable.

While Twitter feeds and Facebook pages are considered worthwhile, and sufficiently unobtrusive, ways to engage with consumers for many businesses, for others they are simply too costly in time and effort to invest in when they are not seeing any clear monetary gain.

Traditional advertising

Whichever tactic produces a measurable positive ROI will be the one which businesses keep coming back to, and the ability to track traditional advertising models is attractive.

Banner ads remain a popular form of online marketing on any social platform which allows them. The difference with more popular social media-based ads is a certain level of creativity and interaction, reflecting the nature of social media itself. Users expect higher and higher levels of added value in return for their clicks through to the advertiser s site.

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Businesses which are able to tailor the appeal of their ads to their users will generally see the best conversion rates.

In-stream advertising

In-stream advertising is a simple way to use the targetability of social media platforms. Users are increasingly wary of any advertising getting in the way of their conversations, though, and responses can be hostile.

But that doesn t mean it can t work. Disney and Coca-Cola have both recently tried out Twitter s Promoted Trends , with Coca Cola reporting that they were pretty pleased with the results.

Facebook news feeds are one example of businesses being able to make use of the word-of-mouth aspect of social media which is so effective, integrating the brand into an overall social media structure in what can appear to be a more natural way.

Capitalizing on content

Most businesses with established online marketing strategies will regularly create content for use online. However, a lot of the content can be used again in social spaces, giving a simple and cost-effective way of creating more of a presence on social networks.

Facebook s media page suggests reposting articles onto your page, creating a forum for real customer interaction regarding the content posted.

Harnessing UGC

Including user-generated content (UGC) and product reviews in marketing materials is one way of harnessing the powerful nature of social media, without getting in the hair of users while they connect with others online. Many brands find this a safe and controllable way to make marketing emails a lot more engaging, giving increased returns on the initial outlay of their CRM activities.

On-site UGC is another way to improve conversions, and not just by creating an attractive forum for users to engage with one another or have their say. Where there is an increased amount of product-related content, keyword diversity will help with Google rankings and can have a measurable inpact on inbound traffic.

Going mobile

One of the biggest growth areas at the moment mobile technology is driving some of the most innovative social media advertising. Smart phones represent a highly sociable medium with some entirely new opportunities for advertising. Foursquare, for example, can be a powerful way for brands to interact with users in the area, providing promotions and information which consumers can act on immediately.

Aiming high

Businesses which can be enterprising and innovative with social media opportunities, without pouring too much of their resources into ultimately unprofitable tactics, should be able to find routes into creating worthwhile social media strategies. Being open to tackle the new challenges and opportunities arising in every area of social media is the best way to explore marketing possibilities for the future.

About the Author: atom42 is an

online marketing agency

based in central London.


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Can You Make Money By Working For Google Online?

By Tammy Johnston

Google AdSense may be the best program that has helped thousands of webmasters become millionaires today. Google AdSense program help from small website publishers to large publishers to display targeted ads and earn per valid click from their visitors. That’s cool and easy to make money by working for Google online. Don’t seem to misunderstand about the topic. You don’t work online for Google but you display Google ads on your websites or blogs and earn money from each valid click that generates from. Thousands of webmasters started out by working a few hours a day. After they have earned enough income, they quit their daytime job and work full time online. This is how thousands or even millions of people working these days.

There is no other affiliate program that can compare with Google AdSense. It has become a main source of online income that you can make a month. Each person can make different amount of income. There is no limit. Some people can make from $100 to $1,000,000 a month. It depends on how much traffic you have on your websites or blogs. How the Google AdSense program really works is that it displays their ads on your web sites based on your content. For example, if you web site has a lot of articles about auto insurance, then the ads will display insurance related ads. This is one of the best part of Google AdSense program because of matched content ads. When you users click on each ad, you will get money for each click.

Google AdSense ads have different types, including banner and text ads of different sizes. Each advertiser pays differently so you will get pay per click differently too. Generally speaking, the more traffic you have on your websites or blogs is the more earnings you will make by working for Google online. Each click you get paid from 5 cents to $5. This is the range you should know about. Google AdSense will deliver the targeted banner and text ads that match with your content. So, your readers will find them very useful to click on those ads. There are thousands of advertisers who advertise for Google. These advertisers range from global to small companies. There are many different types of categories.

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When you display Google Ads on your blogs or web sites, you will maximize your income. So, all you need to do is to put the ads in the right place and try to get as much traffic as you can. The traffic you bring in is the more money you earn online. Google places cost-per-click and cost per thousands impressions ads so they can compete against one another.

If you have free time, one or two hours a day, you should start thinking about making money online. It is free to get started. Google AdSense is the way to go. You can apply for this program online, which takes a few minutes. When you are approved, you can log in to your AdSense account and copy an HTML code and paste it your websites or blogs. Good luck!

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Please visit our website to learn about free tips of how to earn money from Google without any investment You need a few hours a day to make money on the Internet


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